10 hot-ticket gifts we predict will sell out on Black Friday 2024

Black Friday is on the horizon and as the biggest shopping event of the year, we know there’s going to be some massive deals to score.
But we also know that those hot-ticket products are going to sell out fast.
Every Black Friday, there’s a number of viral products that everyone has on their Christmas wishlist and we don’t expect this year to be any different. However, not all of these popular items are going to stay in stock and we have some insight on the ones that won’t.
Black Friday is big business and last year shoppers spent $222.1 billion over the entire holiday shopping season, according to Queue-it. Sales just on Black Friday reached $16.4 billion (online and in stores) and this was a 9% increase from the year before.
While it comes as no surprise that electronics are the most sought-after products of the holiday season, Queue-it said this accounts for the majority of holiday sales, jumping to $50.8 billion in 2023.
Apparel, furniture, groceries, and toys are the other hot sellers of Black Friday. Together, these five categories accounted for 65% of sales during the holidays last year and is only expected to grow in 2024.
Based on these statistics and our years of experience covering Black Friday, we can make some estimations on what to expect this year.
While many items that sell out over Black Friday are driven by a good deal, we also know that a hot product is just that — a hot product that everyone wants to open on Christmas Day.
So, based on our research and expertise, here are our picks for the top 10 hot-ticket items that could sell out over Black Friday.
The holidays are ripe for TV deals and we expect shoppers to buy a ton of them in 2024, especially at Walmart. Consumers are trending towards bigger TVs and the super low-price deals over Black Friday force many models to sell out. This is especially true of popular models from Samsung, Hisense, LG, and more favorites. We’ve seen big deals already at Amazon, with 47% off this 98-inch TV.
Apple products are hot and its smartwatches are a top pick among Apple fans. We’ve seen prices on the Apple Watch continue to trend downward, which was only spurred by the release of the new Apple Watch 10 in September. This pushed down prices on earlier models with the best deals coming on the Apple Watch SE and Apple Watch 9. For Black Friday, we think the prices will drop even lower yet and sell out due to high demand.
Wireless headphones are one of the most popular products of 2024 and Beats are one of the top brands among them all. We’re already seeing big markdowns on Beats Wireless Headphones and we expect these price drops to continue into Black Friday. We think the Beats Solo 3 will be on sale for even cheaper than we’ve already seen and think they will sell out for Black Friday, with the possibility of other popular Beats Headphones joining them.
If you haven’t picked up a pair of Apple AirPods yet, this will be your year to do it. With Apple launching a new generation of AirPods 4 earlier this year, previous models are selling for even less. The price on AirPods keeps creeping lower, and this year we think over Black Friday they’ll be at their cheapest price ever with the AirPods (3rd Gen) even selling out.
Bluetooth speakers are a must-have this year and with the big sound that comes from JBL’s Speakers, it’s easy to see why they’ll sell out for Black Friday. These popular Bluetooth speakers come in a variety of potable sizes and waterproof designs that allow you to tote them everywhere. We expect big deals on JBL’s top-rated Clip 5 and Flip 6 Bluetooth speaker models, which could lead to them selling out during Black Friday.
One of Apple’s most sought-after products of the year was the iPad and we saw the 9th Gen and 10th Gen models drop to their lowest prices ever. We think this year will bring some iPad bliss with even better discounts, but these deals will disappear just as fast as they arrived. We think that mega discounts on the iPad (9th Gen) and iPad (10th Gen) could cause sell outs, especially on Amazon.
The Dyson Airwrap just might be the top product of Black Friday as this is one of the rare times there’s a discount on the beloved hair styling tool. At $600, the Airwrap carries a hefty price tag, so any discount presented is a welcome surprise. But as we’ve seen in the past, any Black Friday deal on the Dyson Airwrap causes a crush of interest that’s followed by a sell out.
If you’ve tried to scoop up the UGG Tasman Slippers in previous years, you already know they never stay in stock for long. As the “it” slipper of the holiday season, UGG’s Tasman sells out multiple times over the holidays, even without a discount offered. We think that this year will be similar with popular sizes and colors of the Tasman Slipper snatched up fast over Black Friday.
The BISSELL Little Green Machine Carpet Cleaner is a popular home product that just can’t seem to stay in stock. With prices falling under $90, the BISSELL Little Green Machine is that one carpet cleaner that shoppers wait all year to buy. This mighty machine is a blessing for pet owners and parents as its compact size makes it easy to store and use when needed. We’ve seen the Little Green Machine sell out before and we’d be surprised if it didn’t do it again over Black Friday 2024.
We’d be remiss if we didn’t include a top toy that we think will be hard to find and gift this year. Our pick is the Furby Galaxy Edition. This glow-in-the-dark Furby is based on the original Furby from the late ’90s with even more features, interactive modes, and most importantly — more fun. Making a comeback in 2023, we saw the revival of this popular toy sell out last year and we expect the new Furby Galaxy Edition to do the same.
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Dawn Magyar can be reached at [email protected]. Have a tip? Tell us at nj.com/tips/.